The Sublime fashion house features four lines; ‘Sublime Sara’ – the prêt line which includes eastern and western wear, ‘Sublime Divine’ – couture based and bridals and the ‘Sublime Women Entrepreneur Project’ – pieces handcrafted by women who possess skill, but lack the opportunity of being able to pursue a career beyond their homes. The concept translates into social responsibility, of which Sara Shahid is a loyal supporter. A recent addition, ‘Fab Sublime’ saw the successful launch of the label’s fourth line earlier this year and features a limited edition of exclusive, screen printed chiffons and a ready to wear line from the same fabric. Sublime also has on offer limited edition seasonal accessories which have previously included leather bags, belts and printed shawls.
Sara’s design expertise and versatility have enabled her to share her talent both within Pakistan and abroad, where she assumes the role of a fashion ambassador and makes a concerted effort to promote a progressive image of Pakistan. She has showcased her collection in Hong Kong at a fundraiser for the victims of the earthquake that hit northern Pakistan in 2005 and, on separate occasions partook in a Silk Route fundraiser and Bridal Festival in Los Angeles. Earlier this year in Pakistan, Sublime was seen on the ramp at the reopening launch of The Designers. The LUX Style Awards nominated Sublime in Dubai (2004), Karachi (2006), Malaysia (2007) and Karachi (2008) in their best Prêt a Porter category.
Currently hot on the racks in Lahore, Karachi and Islamabad is the Sublime Sara Winter Line, ‘Live Life, Live Sublime’. With this collection, Sara set trends this season by utilizing the medium of fashion as a platform to reflect a social situation – indeed a commentary based collection which was showcased on the PFDC ramp in Lahore in December 2008 to much acclaim. Watch this space for more about Sara Shahid and Sublime in 2009.
www.sublimebysara.com
Sublime’s boutique and stocked outlets include:
* Sublime Flagship store; 98 B/2 Gulberg III, M.M Alam Road, Lahore
* The Pakistan Fashion Design Council (PFDC), Boulevard mall, 10Q, Gulberg, Lahore
* Sublime at The Designers; 10 C, Main Zamzama Blvd, Karachi
* Sublime at The Designers, Shop # 51 Ground Floor, Beverly Central Block 56 – G Faiz Nazimud-din Road Blue Area, Islamabad
* Imani Design Studios in the United Kingdom
* Yasmin Boutique in Los Angeles, California in the United States
